The article is about the trends and the decision of main business sectors players in terms of Christmas gifts and strategies to satisfy their partners in the Festive Season.
Most companies gave up sending rich goodies, sending just traditional cards in order to reduce costs.
Less wine bottles sold, cookies, candies while the couriers transport only cards.
“We estimate a much weaker December than last year” says Sorin Ghinescu, marketing director of courier company Pegasus, who used to have a turnover 60%
higher in December compared with other months of the year
